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the Ad-vent of Media Recycling

story © Michael Betancourt | published June 2, 2004 | permalink | TwitThis Digg Facebook StumbleUpon  |  



theory: CRITICAL OBSERVATIONS

CNN is carying this story on how ads are starting to be recycled in different markets than where they were originally made.

This idea is both intriguing and a little frightening: this kind of recycling can be scaled very easily.

At the same time, it also concentrates the market dominance of the bigger companies over local companies, furthering the consolidation of the US into a monoculture.

In that respect, this is a distrubing development. Incrementally everything becomes more consolidated.






 
 

 
 
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