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Typography and Motion Graphics: The 'Reading-Image' - Now Available!

story © Michael Betancourt | published December 19, 2018 | permalink | TwitThis Digg Facebook StumbleUpon  |  



research: MOTION GRAPHICS
Pre-order Typography and Motion Graphics: The 'Reading-Image' on Amazon.com
This title will be released on December 11, 2018.

In his latest book, Michael Betancourt explores the nature and role of typography in motion graphics as a way to consider its distinction from static design using the concept of the reading-image to model the ways that motion typography dramatizes the process of reading and audience recognition of language on-screen. Using both classic and contemporary title sequences―including The Man With the Golden Arm (1955), Alien (1979), Flubber (1998), Six Feet Under (2001), The Number 23 (2007) and Scott Pilgrim vs. The World (2010)―Betancourt develops an argument about what distinguishes motion graphics from graphic design. Moving beyond title sequences, Betancourt also analyzes moving or kinetic typography in logo designs, commercials, film trailers, and information graphics, offering a striking theoretical model for understanding typography in media.






 
 

 
 
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